PRIX
About the Collection
PRIX WORKSHOP, founded by New Zealand designer Esther Ng, is a bold collision of fashion, gaming, and machinery. Writers from Hypebae and The Spinoff highlight Ng’s unique approach—channeling her passion for video games into futuristic, form-fitting silhouettes that merge digital culture with real-world wearability. Hypebeast and Snobette note the brand’s penchant for neon tones, utilitarian detailing, and collaborations that fuse fashion with car culture, while Viva praises its global reach and celebrity following, from Ariana Grande to Kylie Jenner. In essence, PRIX is a fashion engine running on speed, tech, and a defiant sense of individuality.
