Unknown London
About the brand
Unknown London was founded in 2016 by Joe Granger and Callum Vineer, two visionaries with no formal background in fashion. Instead, they built their unique style through a community formed on the streets, drawing from their personal sense of design and culture.
Their brand quickly gained a reputation for bold designs, especially their iconic reflective tracksuits, which helped them stand out in the UK streetwear scene. Unknown London has garnered widespread attention through endorsements from high-profile figures in music, including artists like AJ Tracey and Central Cee.
