Yori Sport
About the brand
“What is YORI?”
It’s a question we’re asked often—and the answer goes far beyond fashion.
Founded by Liam Yori in 2019, YORI is not only one of the fastest-growing fashion houses, but a multidimensional lifestyle brand rooted in culture, collaboration, and creative disruption. What began as a singular vision has evolved into a movement, seamlessly blending fashion, music, and art.
YORI exists at the intersection of high fashion and underground culture. Drawing inspiration from icons such as Vivienne Westwood and the Punk movement, as well as contemporary sportswear and utilitarian design, YORI challenges conventions while embracing innovation. Our designs reflect a rebellious spirit, a commitment to quality, and a deep understanding of the cultural moment.
