In New York City, there is constantly more brands shooting their shot at the industry. Enter ELIAS NEW YORK: the brainchild clothing label of Jonah Levine, a New York-based East Coast native who put in work in both the music industry (working with Interscope and Electric Feel Ent) and the fashion industry.
Gaining traction in his professional career in the 2010s working with streetwear brands, he went on to become a co-founder of streetwear brand Psych.World. Gaining hands-on experience in operating a brand thus led to his newest independent project, ELIAS NEW YORK. With the launch of the brand, the founder and designer wanted to encapsulate a nostalgic personal element that also paid homage to the New York City counterculture and streetwear scene that was familiar to his own experiences growing up in the concrete jungle.